About ITC Arnova
In ITC Arnova, designer Genevieve Cerasoli took classic handwritten letterforms and gave them the freshness of a quick scrawl, with a hint of the brush style of Japanese sign-painting. “The style was originally designed for use with the word 'natural,” says Cerasoli, “so I began exploring various tools that would give me somewhat organic-looking forms with a texture that was reminiscent of stone, tree bark, etc.” Unlike most typefaces developed from hand lettering, Arnova varies the slant of the strokes from letter to letter, most obviously in the straight ascenders and descenders. This gives the face an unstudied look, though it works best in words without pairs of identical letters. “I wanted the letterforms to look unpredictable, as if they could have been written in the sand or dirt with a stick.” Cerasoli considers herself a graphic designer and hand-letterer, rather than a type designer; most of her work is in “free-flowing scripts and non-traditional letterforms.” ITC Arnova holds up just fine in text, but it really soars in display lines with only a single word or a phrase. |
