About ITC Juanita Condensed
The idea for ITC Juanita took shape during a long international flight on which Argentinian-born designer Luis Siquot was “reading” a novel narrated only with woodcuts. ITC Juanita is actually a series of six typefaces which Siquot calls a personal reinterpretation of some designs that originated in the 1930s and '40s and were still popular during his childhood in the 1950s. “For me, Juanita is like a toy-charming, expressive and also dramatic,” he says. While designing ITC Juanita, Siquot took advantage of the digital tools that allow designers to apply color to different parts of a letterform. This series offers designers a range of variations based on similar structures, each with a unique twist. ITC Juanita is available in regular, condensed, deco, lino, xilo, and xilo condensed weights. |
