About ITC Noovo Light
The playful ITC Noovo grew out of Phill Grimshaw's work on ITC Rennie Mackintosh, when, as he says, “I still had 'Nouveau' coming out of my ears.” Grimshaw, who studied type and lettering under Tony Forster and then got a master's in design from the Royal College of Art in London, works by preference on paper rather than on the computer. He drew Noovo after a series of computer-intensive projects, “when I was missing the smell of permanent marker pens and the feel of paper.” After the decision to smooth the edges in ITC Rennie Mackintosh, Grimshaw reveled in drawing Noovo at a relatively small size, retaining the resulting rough edges and slight fluctuations of line weight in the final font. Although Noovo is highly stylized, it works as a text face as well as in display. |
